PL Kicks stated aims are to

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• Increase playing, coaching and officiating opportunities in football and a range of sports (8-18 yrs)

• Enhance physical and mental well-being, including self-esteem, ambition and social skills

• Strengthen communities with a culture of volunteering, social action and positive role models – supporting education, training and employment pathways (focusing on 16-25 yrs)

• Work in partnership with young people, the police and other stakeholders to support the younger generation with the societal challenges they face (e.g youth violence) and to improve community safety

• Inspire young people to develop positive, supportive relationships with one another and the authorities

• Promote integration and champion equality, diversity and inclusion